In this day and age of people constantly roaming the internet it is very important to find out how, when and why people come to visit your website.
This is where website analytics come in with useful information that will give you a good insight in how to take action in order to continue growing your business.
In this article we'll have a look at some examples from which you can extrapolate ways to improve your website performance and facilitate faster growth.
1.When Do Your Visitors Come to The Website
Knowing in what days or at what hours your website experiences the most traffic can help your marketing and social media efforts.
If for example you will launch a new feature for your product, it is important to know when is the best time to announce it on your website in order to have the most impact.
Users will learn about the developments in your business more rapidly and this in turn will trigger bigger user engagement.
Another example in which page visits metrics can help is that you can see the effects of your latest social media campaign. Higher visit count will surely be correlated. From here you can go even further and learn at which times your social media content gets the most attention by experimenting with different time periods. The possibilities are endless.
2.Find Out Who Your Website Visitors Are
Whenever you need to make a business decision it is important to know how that decision will impact your users. Any change you make should enhance your users experience and not affect them in negative ways.
When you know more about your website visitors, making an informed decision is a lot easier.
For example with tools like 123Metrics you can discover what type of devices, browsers or operating systems your customers mostly use when they access your website. This can help you make the needed improvements in order to ensure the highest compatibility with those platforms.
If your website is not mobile friendly and your visitors mostly come from mobile devices, that is a clear sign of where to take action.
Along with this you can find out from where most of your visitors come from.
Making your site friendlier towards foreign language speakers is a sure way to increase website visits so creating website translations in those languages can be an easy decision to make if the case.
3. Know Your Best Referrals
With website analytics you can find out from where your site was referred. This way you can focus your strategy on those particular referrers and gain even bigger traction.
123Metrics shows you this information in a straightforward manner:
If most of your visits come directly from Google that is an example of a strong website SEO. Knowing this kind of information will help you focus on the areas where your site is not performing so well and make changes to grow your traffic.
4. Learn Which Are Your Most Visited Website Pages
You can immediately learn what pages get the most traffic.
With this knowledge you can optimize those pages even more with one "Call To Action" and different links that will help you get a boost in conversions.
This way you will eliminate the guess work and you will focus on content that matters. Some content works and some doesn't, but at least now you will know which is which.
5. What Is The Average Time Spent On a Page
The average duration a visitor spends on particular pages is a valuable metric. Having a large amount of visits for a page is only half of the story. How much the visitor actually spends on that page is the other half.
Armed with this information you can experiment and see what kind of content will attract the visitors more in order to increase the time spent on page.
Here is how the metrics are displayed in 123Metrics:
Pages with high bounce means that those pages are not properly optimized in a variety of ways.
For example: If your landing page/ home page has a high bounce rate this is an indicator of one of the following scenarios:
- This is the outcome of an Ad campaign running for your website in which many of the visitors will not necessary be for your niche in which case they will exit the website a lot quicker than someone who is interested in your business.
- The landing page/home page is not tailored towards your customers and they leave the page after a short period of time.
- The page makes a large number of requests (lots of files are loaded)
- It can also be a hosting problem.
With website analytics you can make these kind of correlations a lot easier.
What Analytics Tool Should You Use?
There are a lot of tools out there that can help you with information about your website, the most popular being Google Analytics which is 100% free, but it is very hard to learn in order to use it to the full potential.
This is the reason why 123Metrics was created. It gives you the metrics you really need, it is very easy to learn and fast to setup.
On top of that it is also privacy-centered, meaning that you no longer have to worry about intruding on your users personal data without you or them even knowing. Personal data shouldn't be a currency.